If there was a person you really, really wanted to impress, would you leave it to someone you barely knew to answer their calls? That’s the question insurers have been wrestling with as they review their claims outsourcing arrangements and realise they may be losing customers or missing opportunities to detect fraud. Outsourcing appears to be on the decline – only 5% of insurers questioned by Ernst & Young think it will continue to be a major trend. More foresee the rise of “in-sourcing”, even though it can cost insurers tens of millions of pounds to return to answering calls themselves. Something else I learnt while researching the piece: insurance claimants overwhelmingly prefer to speak to Geordies.