The Possible: a thought-leadership magazine for WSP Parsons Brinckerhoff

Longstanding client WSP Parsons Brinckerhoff wanted to raise its profile as a thought leader in its chosen fields, so the global marketing team commissioned my company, Wordmule, to produce a new client publication.

The Possible, issue 01The result is “The Possible”, a 68-page print magazine about the future of buildings and cities and the innovative ideas and technologies that can help them function better. It has an initial circulation of 10,000 targeted at a senior audience of architects, developers, contractors, city planners, government agencies and institutes, and building users worldwide.

To inform the magazine’s content, and the company’s thought leadership strategy more broadly, we conducted 30+ in-depth interviews with the company’s clients and partners around the world, as well as speaking to specialists and experts among its 36,000 employees. We then planned, commissioned, wrote and edited the articles, and managed the project throughout, working with creative agency Supermassive and printer Greenshires. The first issue of The Possible was published in November 2016, and the second is due out in spring 2017.

The first issue included articles by a diverse range of global contributors, as well as in-depth features on adapting healthcare and the built environment for an ageing demographic; modular construction and encouraging creativity in the workplace, and a stunning cover illustration by Noma Bar.

Read more about the project on the Wordmule website.

Author: Katie Puckett

I am an experienced journalist, copywriter and editor who has covered the built environment for nearly 20 years. I’ve interviewed thousands of senior executives, politicians and experts in many fields and travelled to report on stories throughout Europe, the US, the Gulf states and India. My articles have appeared in many business and professional titles including Building, Estates Gazette, Inside Housing, the Bartlett Review, Insurance Times and Lloyd’s Market. I am co-author, with architect Bill Gething, of Design for Climate Change, published by RIBA, and I launched and edit The Possible, a thought leadership magazine for global engineering firm WSP. I'm also co-founder of Wordmule, an editorial studio that specialises in buildings and cities.