Doctors, dog groomers, Daimlers…

Any insurance broker who’s still in business after almost five years of financial crisis should congratulate themselves. But with the weaker players out of the running and the economy basically flat, the market is now more competitive than ever. Achieving organic growth means holding fast to existing clients while they are bombarded with better offers, while pulling in new ones from rivals who are clinging on just as tenaciously as you, something one broker compared to Olympic track cycling: you have to get everything right to be successful. In this article for Insurance Times, I looked at the best growth strategies for the months ahead, and at how brokers can transform themselves from passive “farmers” into efficient “hunters” , ruthlessly pursuing new business, eliminating distractions and cutting timewasters loose. One of the keys is specialising in niche areas, whatever they may be – it’s much easier to get everything right when you’re only trying to do one thing.

Author: Katie Puckett

I'm a journalist who has been writing, editing and subbing business magazines for nearly 20 years. I write regularly on all aspects of the built environment – architecture, engineering, construction, property, investment, housing, planning, economics, sustainability, climate change adaptation, technology, insurance – and I’m always up for getting to grips with new topics. I’m also co-founder of Wordmule, a company that creates bespoke editorial and marketing content about buildings and cities.

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