Doctors, dog groomers, Daimlers…

Any insurance broker who’s still in business after almost five years of financial crisis should congratulate themselves. But with the weaker players out of the running and the economy basically flat, the market is now more competitive than ever. Achieving organic growth means holding fast to existing clients while they are bombarded with better offers, while pulling in new ones from rivals who are clinging on just as tenaciously as you, something one broker compared to Olympic track cycling: you have to get everything right to be successful. In this article for Insurance Times, I looked at the best growth strategies for the months ahead, and at how brokers can transform themselves from passive “farmers” into efficient “hunters” , ruthlessly pursuing new business, eliminating distractions and cutting timewasters loose. One of the keys is specialising in niche areas, whatever they may be – it’s much easier to get everything right when you’re only trying to do one thing.

Author: Katie Puckett

I am an experienced journalist, copywriter and editor who has covered the built environment for nearly 20 years. I’ve interviewed thousands of senior executives, politicians and experts in many fields and travelled to report on stories throughout Europe, the US, the Gulf states and India. My articles have appeared in many business and professional titles including Building, Estates Gazette, Inside Housing, the Bartlett Review, Insurance Times and Lloyd’s Market. I am co-author, with architect Bill Gething, of Design for Climate Change, published by RIBA, and I launched and edit The Possible, a thought leadership magazine for global engineering firm WSP. I'm also co-founder of Wordmule, an editorial studio that specialises in buildings and cities.

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