Not so grand designs

Stand by for a new housing buzzword: “custom build” is the government’s latest solution for restarting the UK’s failed housing market, and fulfilling its pledge to turn Britain into “a nation of homebuilders”. It’s like self-build but without the difficult bits – homeowners are more likely to be choosing from a set of pre-approved designs than creating their dream home, and they can leave the whole thing to an “enabling developer” if they’d prefer not to get their hands dirty. I investigated its chances of becoming the new mainstream in this piece for Construction Manager. Even though councils must now assess demand for custom build and set aside sites to cater for it, and there’s no shortage of contractors gearing up to serve a potentially enormous untapped market, the stumbling block remains the cost of the land – no amount of choice will deliver much-needed family homes while the only people who can afford to do it are equity-rich empty-nesters.