Any colour as long as it’s black

Ask brokers or insurers what SMEs want and they’ll generally tell you it’s value for money, great service and the swift processing of claims – all things they pride themselves on already. But ask the SMEs themselves and, while they do want all those things (who doesn’t?), they also have other requirements the industry either doesn’t seem to have picked up on, or for which it hasn’t found an easily marketable answer. Can big business ever really sell the services SMEs want? I investigated insurers’ attempts to produce standard policies that satisfy everyone.

Author: Katie Puckett

I am an experienced journalist, copywriter and editor who has covered the built environment for nearly 20 years. I’ve interviewed thousands of senior executives, politicians and experts in many fields and travelled to report on stories throughout Europe, the US, the Gulf states and India. My articles have appeared in many business and professional titles including Building, Estates Gazette, Inside Housing, the Bartlett Review, Insurance Times and Lloyd’s Market. I am co-author, with architect Bill Gething, of Design for Climate Change, published by RIBA, and I launched and edit The Possible, a thought leadership magazine for global engineering firm WSP. I'm also co-founder of Wordmule, an editorial studio that specialises in buildings and cities.

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