“My bike is RAD to the POWER of sick”

Last month, I edited the Practices 09 supplement for Building Design, Building’s sister magazine for architects. It’s not exactly a good time to be an architect (which is why this annual careers supplement ended up being a toolkit for staying in business) but we struck a note of defiance – why let a pesky rececession drive you under? I rather unscientifically discovered that the tipping point from small company to big company seems to happen around the 30-staff mark, and assembled a panel of “business doctors” to tell a very enthusiastic start-up practice how to get something built. But perhaps most popular was a random back page idea where we offered to tell architects what their beloved bikes were saying about their personalities, and were swamped with entries. There are some very strange machines out there…

Author: Katie Puckett

I'm a journalist who has been writing, editing and subbing business magazines for nearly 20 years. I write regularly on all aspects of the built environment – architecture, engineering, construction, property, investment, housing, planning, economics, sustainability, climate change adaptation, technology, insurance – and I’m always up for getting to grips with new topics. I’m also co-founder of Wordmule, a company that creates bespoke editorial and marketing content about buildings and cities.

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