“My bike is RAD to the POWER of sick”

Last month, I edited the Practices 09 supplement for Building Design, Building’s sister magazine for architects. It’s not exactly a good time to be an architect (which is why this annual careers supplement ended up being a toolkit for staying in business) but we struck a note of defiance – why let a pesky rececession drive you under? I rather unscientifically discovered that the tipping point from small company to big company seems to happen around the 30-staff mark, and assembled a panel of “business doctors” to tell a very enthusiastic start-up practice how to get something built. But perhaps most popular was a random back page idea where we offered to tell architects what their beloved bikes were saying about their personalities, and were swamped with entries. There are some very strange machines out there…

Author: Katie Puckett

I am an experienced journalist, copywriter and editor who has covered the built environment for nearly 20 years. I’ve interviewed thousands of senior executives, politicians and experts in many fields and travelled to report on stories throughout Europe, the US, the Gulf states and India. My articles have appeared in many business and professional titles including Building, Estates Gazette, Inside Housing, the Bartlett Review, Insurance Times and Lloyd’s Market. I am co-author, with architect Bill Gething, of Design for Climate Change, published by RIBA, and I launched and edit The Possible, a thought leadership magazine for global engineering firm WSP. I'm also co-founder of Wordmule, an editorial studio that specialises in buildings and cities.

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