The mystery appeal of the £1440bn market

Last time I wrote about the SME market for Insurance Times, small businesses were expected to be the biggest losers in the recession. When I revisited the issue in May, it turned out things weren’t so bad – though that could be simply because it’s so very big. In particular, the big three brokers are desperate to build their presence in a market that represents £1440bn a year and 99.9% of private companies, and are trying to use the UK’s many small brokers to help them. It’s not going that well – the likes of Aon, Marsh and Willis appear to have as much trouble getting in touch with the broking minnows as they do with their lucrative customer base.