What will cities look like when we can get everything we want from the comfort of our homes? I explored the future of shopping districts in an online world for The Possible, a thought-leadership magazine that my company Wordmule produced for global engineering firm WSP Parsons Brinckerhoff. This 12-page infographic-style feature also became the basis for a series of client events hosted by the company’s specialist retail team. Design by Supermassive.
Longstanding client WSP Parsons Brinckerhoff wanted to raise its profile as a thought leader in its chosen fields, so the global marketing team commissioned my company, Wordmule, to produce a new client publication.
The result is “The Possible”, a 68-page print magazine about the future of buildings and cities and the innovative ideas and technologies that can help them function better. It has an initial circulation of 10,000 targeted at a senior audience of architects, developers, contractors, city planners, government agencies and institutes, and building users worldwide.
To inform the magazine’s content, and the company’s thought leadership strategy more broadly, we conducted 30+ in-depth interviews with the company’s clients and partners around the world, as well as speaking to specialists and experts among its 36,000 employees. We then planned, commissioned, wrote and edited the articles, and managed the project throughout, working with creative agency Supermassive and printer Greenshires. The first issue of The Possible was published in November 2016, and the second is due out in spring 2017.
The first issue included articles by a diverse range of global contributors, as well as in-depth features on adapting healthcare and the built environment for an ageing demographic; modular construction and encouraging creativity in the workplace, and a stunning cover illustration by Noma Bar.